- Influencer marketing is surging. We’ve seen one of our customer’s product demand go up 350% overnight due to an influencer promotion, and some estimates call for influencer marketing to grow at a staggering 33% annually for the next few years.
- Competitor issues seem to be increasing. Remember having trouble finding peanut butter in summer of 2023, or cleaning supplies last fall? Issues with a competitor’s product, supply chain or overall ability to execute can lead to an outage on their end and overnight flood of demand for your product.
- Omni-channel growth means inventory gets spread across multiple channels, and with retailers shifting back from “just in case” to “just in time” in 2023, the margin for error has evaporated.
- Consumer behavior can shift overnight. With new product launches coming faster and faster, one can have difficulty predicting how consumers will react. Couple that with demand triggers, such as a significant weather event or a seasonal surge, and one can undergo massive shifts.