Those of us in the co-packing industry know that as more consumers are searching for price breaks at the checkout counter, private labels and store brands are growing with the economy and are booming right now for products across categories.

The private label/store brand boom is creating a big new market for many longtime CPGs – but it can also create a big new capacity problem. That’s where the co-packing solution comes into play. The right co-packer can help both the long-time CPG customers who may be adding new or additional private label or store brand lines, as well as those private label and store brand specialty providers focusing for the first time on meeting a specific retailer’s production requirements.

Here’s how: an experienced secondary co-packing partner delivers the infrastructure and skills to get those private label and store brand blister packs, end caps or variety packs built and ready for retail. Having a secondary co-packer take care of that part of the process creates key capacity for the manufacturer to focus on producing the goods instead of packing them for the retailer.

Our team at South Atlantic, Versatile and ProStar have been honored to work with many of both our CPG and private label/store brand customers to ensure they don’t miss out on this growing market. We would love to work with your team, too.