Influencer marketing is surging. We’ve seen one of our customer’s product demand go up 350% overnight due to an influencer promotion, and some estimates call for influencer marketing to grow at a staggering 33% annually for the next few years. Competitor issues seem...
Anticipate – Our leading CPG customers are focusing on improving the quality of data for predicting, using internal and external sources, as well as leading indicators when possible. For example, how do recent weather or economic conditions impact volumes for...
Changes are coming in 2024, which in the world of contract packaging is nothing new. What’s also not new is that our ability to execute in such a dynamic market will be incumbent upon us continuing to care about our team members and supporting their needs, wellness...
The word “fulfillment” can mean different things to different people, including contract packaging or kitting. We like to think of fulfillment as that feeling of happiness and satisfaction for the completion of something, like the fulfillment of a promise. We work...
Versatile Packagers’ Executive Directors Bob Vande Weghe and Rick Shave talk packaging with Ellen McAlister and Kelley Higney, executive leaders from The Bug Bite Thing As a super success story of ABC-TV’s Shark Tank, The Bug Bite Thing Founder and CEO Kelley Higney...
Per Unit Pricing versus Activity-Based Pricing – What’s the Difference? We are getting asked this pricing question more and more. Co-packers who charge on a per-unit basis will aggregate all the costs, often including project set-up and inventory storage and handling...
Versatile – Tampa, FL – 130,000 sq. ft., SQF Certified, 16 Dock Doors Fastest growing state with a current population of 23 million Access to six major ports 9th fastest growing manufacturing state in the U.S. South Atlantic – Indianapolis, IN – 128,000 sq....
Expiration Dates: To what extent are we all planning, collaborating and using FIFO discipline/track-and-trace system so no products are thrown out due to expiry issues?” Recycling: Are packaging materials now recyclable? Disposal: Is all waste easy to dispose of?...
From left to right: Paul Statchuk, Nulogy VP of Sales, Julian Bossong, South Atlantic CEO, Pat Grantham, South Atlantic’s Chief Sales Officer, and Jason Tham, Nulogy CEO. The economy will continue to soften. So, consumers will be shopping more at club stores, looking...
With 85% of retail sales expected to be from traditional channels rather than from e-commerce, there’s a tremendous amount of variety in packaging these traditional retailers can require for club displays for a Sam’s and Costco or bundle packs for a Wal-Mart, Target...
